[SMAPP] – almost here!

we are close, oh so close. there are a lot of moving parts involved in getting SMAPP to you, from the refinement of the tools, the design, the development, and then approval of any changes from Apple. as we make SMAPP an easier tool to use and a stronger tool for you, that then ripples through all of the other stages of design, development, approval – which takes time.

our biggest challenge is that we have so much that we want SMAPP to be, but every addition means more time to get it ready. i think our developers are probably starting to fear our phone calls as each one comes with a handful of news ideas we want to add, all of which need to be done right away for launch :)

with all that being said, here is where we are at…

…SMAPP is in a good place. we have over 30 tutorials ready to go for launch, the gear bag is rockin’, and we have two filmmaking tools (Lens Selector and Get Creative) that are ready to share. we are focusing solely on some final stability tweaks and then we are set for launch (aside from Apple approval, which should be quick because the changes are small). that puts our best guess at a 2-3 week time frame for SMAPP to be available on the APP store.

we are also going to add a page to getsmapp.com to showcase whats coming. this way you can see what’s in development and what you can expect soon. we have a couple really cool tools that are taking longer than planned to develop as we think of more we want them to do. these will all be free updates in the APP store as soon as we have them ready.

thanks for your patience. we have another lighting tutorial we will be sharing next week, so check back for that.

P.