Three days after I published my previous blog post about using storytelling to elicit cognitive ease, I found a study that, at first glance, contradicted something I shared in that…
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Category Archives: Marketing
Brains are lazy. It’s not an insult… it’s an evolutionary adaptation. We’re designed for efficiency, and when things feel easy, they also tend to feel pretty good. We’re rewarded by…
“People don’t buy what you do, they buy why you do it.” This quote is the foundation of Simon Sinek’s book, Start With Why. It’s also the foundation of the…
In Part I, we talked about how critical non-verbals are (visuals, environment, tone, body language, etc.) and how they’re often an afterthought when communicating a message. This leaves massive opportunities on…
Actions speak louder than words. In fact, I typed that verbatim in a previous post about observing your audiences’ actions in order to gauge what they believe or how they’ll act on…