“People don’t buy what you do, they buy why you do it.” This quote is the foundation of Simon Sinek’s book, Start With Why. It’s also the foundation of the…
Read More
Category Archives: Marketing
In Part I, we talked about how critical non-verbals are (visuals, environment, tone, body language, etc.) and how they’re often an afterthought when communicating a message. This leaves massive opportunities on…
Actions speak louder than words. In fact, I typed that verbatim in a previous post about observing your audiences’ actions in order to gauge what they believe or how they’ll act on…
In his book, Thinking, Fast and Slow, Daniel Kahneman poses the following challenge: Glance at the image of this woman: As quickly as you saw her dark hair, you…
Well it’s that time again, folks! Time for Stillmotion to spin off yet another startup. What can we say? We’ve got ideas! First it was With Etiquette which eventually turned…