When was the last time you told a story that you felt so connected to, that if you could, you would tell it entirely for free? And as a storyteller, when was the last time you made a film that truly moved people, and intensely reminded you of your passion for this craft?
Today we announce something very special. An opportunity to tell an inspiring story, to learn, and to win $100,000 in amazing filmmaking awards.
Bad news is easy to come by — in the newspaper, on screen, over radio waves, saturating our media: the world is a troubled place, and it seems like this is something we’ve grown used to hearing.
But it doesn’t have to be that way. We don’t have to let it deflate us or try to drown out the noise.
We are media makers too, and there are some pretty incredible stories out there to tell!
A little more than two years ago, we told a story that changed our path as a studio.
It was a story without a contract, or client, or payment. It was a story we were deeply connected to both in its purpose and how the film we’d craft could help them. It’s because we had such creative freedom and felt so deeply connected to the piece, that we still consider it be the best short film we’ve ever made.
It was a story full of hope, struggle, diversity, deliciousness, and support. In fact, those were our 5 keywords — themes within the story that guided us as we made choice after choice to bring the film to life.
This story was that of Old Skool Cafe, a youth-run supper club in San Francisco. Their mission: Confront the epidemic of violence by providing at-risk and previously incarcerated youth with career opportunities that would normally not be afforded to them.
We’d just wrapped production when it happened. One of our last scenes was in the projects in San Francisco, an area so dangerous, we were advised to back into our parking spots so that we could get away quicker, should the need arise.
We were in the gear room of our old Mountain View studio putting everything away. It was a tiny cube of a room with uber-ugly fluorescent lighting. And as everything was going back onto the shelves, Justin walked in and said he had an idea.