What would you say if you could share one thing with the world? We had the amazing opportunity to speak at the Social Innovation Summit hosted at the United Nations…
You’ve got something to share.
A feeling. A message. A meaningful solution that the world needs to hear. The problem is that people are bombarded with more than 5,000 ads on any given day.
How do you stand out amidst all the noise?
The typical consumer makes purchase decisions largely based on emotion, and later conforms those choices to some level of internal rationalization. This is why campaigns need to appeal to the emotional “why” of a product and provide the facts to support the feelings that guided the choice. In that order.
That’s where storytelling comes in.
You’ve come to the right place. Stick around for invaluable resources on storytelling and what really, truly captivates and drives action.