when traveling around the country (and the world), every shoot presents its own set of challenges. anywhere from logistical issues, unpredictable weather to missing luggage. you name it, we’ve experienced it first hand. one shoot that sticks out to me was Diti and Anand’s wedding last year. Paul and i had flown into Aruba for a wedding celebration that spanned 4 days and involved flamingo watching, feeding wild iguanas and catching a breathtaking sunset cruise.

what we weren’t ready for though was the thick island humidity that engulfed us as soon as we got off the plane. what this means is that our lenses kept fogging up and the lens housings were constantly wet from condensation. imagine waking up at 5 in the morning to catch a sunrise time-lapse only to have your first hour’s footage be completely ruined by water and haze on the lenses. because every room in the resort was well air conditioned, our lenses got soaked as soon as we brought them into the hot and humid outdoors.
 

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as we get closer to the KNOW tour we’re ramping up our preparations for it and it’s really starting to take shape. we are working on finalizing the content that will go into KNOW and the more we work on it the more excited we are with everything that we have planned. in reaching out to the community about what you guys want to come away with and getting the feedback on that we’ve really be able to get a better sense of not just what content to bring to the tour but also how to best present it in a way that will help bring a better understanding of filmmaking.

take the workbook for example. we are breaking down each storytelling element into its own section and filling it with loads of information on everything from background theory to diagrams to behind the scenes photos and gear write ups. there will be course content written in detail, but also interactive worksheets where you can apply what you’ve just learned as well as templates and case studies to see how we’ve approached certain shoots and projects.

now this is all still in the works so we’ll be tweaking the book, adding, removing and rearranging things around between now and when the books go to publication but we are so psyched about everything that’s going into it that we can hardly contain ourselves. here’s a little taste of what we are looking to share with everyone at KNOW. Continue Reading


filmmaking isn’t easy. often times it’s hard work, long hours and a lot of time away from home but we do it because we love it. we would walk into any room and immediately start looking at the light, bounce ideas off each other for story concepts over dinner and read tech reviews on our phone while we stand in line at the airports; all these things come into play because we live and breathe film. we don’t do it because we have to, we do it because it’s become a part of who we are. Continue Reading


Been thinking about using a jib in company profile videos. What do you see the role of a jib in a story telling aspect? Feel like I’m doing it just cause its ‘cool’ and don’t necessarily wanna go down that path if it doesn’t enhance the story.

whenever we are looking at camera movement, we start with one fundamental idea; how you move your camera is how you move your audience. you can make your audience feel steady and still with a tripod or you make them feel energetic by adding a steadicam and running alongside your characters. so with that, what does a crane or jib add to your story?

when we think of a crane move, most people first think of the vertical rise or fall, which is definitely a strong move and a big part of what a crane can offer, but it can also do so much more. you can keep the camera low to the ground and use it to sweep in. or you can get even more complicated and use all three axis to bring the camera up/down, in/out, and left/right. all of these options you can do with a crane add up to let you as the storyteller say some pretty powerful things. here are a couple of the biggest storytelling implications when you use a crane:

production value // the giant sweeping moves of a crane or jib add a certain level of production value. what does production value mean? Continue Reading

Last week With Etiquette ran a contest: The Wizard Suggests Knowledge and a part of the rules for entry included notes from you about what you challenges you face as filmmakers and what you’d like to learn from KNOW. we received a ton of entries and therefore a ton feedback on what you are excited to take away from the KNOW experience. thanks to everyone who entered we now have lots of great information to help us shape KNOW into the best experience for you. we have many neat ideas brewing and can’t wait to share them with everyone joining us on the tour!

so with that the Wizard has waved his wand and we have our winners.

the 5 winners for our secondary prizes were contacted last week and they each won a ticket to KNOW by stillmotion and a $199 With Etiquette credit

congrats again to Sam Schallberger, Kiera Faye, Aisha Jordan, Andrew Assaf and Michael Shu!

and now the big one. the grand prize winner goes home with (2) tickets to a KNOW by stillmotion, a $199 With Etiquette credit and a one hour 1-on-1 mentorship at their KNOW by stillmotion stop.

phew that’s a lot of knowledge. you ready for this? congrats to our grand prize winner Continue Reading