Thirty-six out of sixty-seven. That’s how many days we’ve spent in our champion white Dodge Caravan as we tour around the country sharing stories that are very close to our hearts.

On day thirty-six I woke up, like most of the days on tour, in the local Best Western at 7:30 sharp with 25 minutes to get ready, 10 minutes to head down to the lobby and snag some coffee (hoping to find something Fair Trade), and then a ride over to the workshop venue.

On this day though, as I woke up in Washington, something was off.

As I skimmed through my morning emails, a routine I imagine many of us share, I got email after email with the same sentiment. Friends, colleagues, industry manufacturers – all the same message.

‘Did you see their new website?’
‘Wow, did you catch that?’
‘Seems more than a little odd, no?’

Obviously curious I clicked on the link. And there it was.

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The story will always be driving force of the emotional impact in your films. Here’s the thing most of us miss – the story exists beyond the first and last frame. Our approach, how we go about telling the story, is intimately related to what the audience will see and feel on the screen.

A ninja approaches filmmaking like no other.

A ninja is stealth, strategic, and always a step ahead. Over the next several posts we’ll discuss how to embrace your inner ninja to tell more authentic stories. Let’s start with the tools that every Ninja needs.