When you’re working with a cast full of “doers,” it’s not always an option to put their “doing” on hold so you can get your footage — sometimes not even for 10 minutes.
We were constantly challenged by this while working with some very influential (and extremely busy) people on our shoot for “City of Doers”/”Where The World Changes“, a piece that we teamed up with director Rob Baget to produce for the city of San Francisco.
As many of you know, we pride ourselves on being able to shoot lean, under pressure, and in circumstances that would normally be considered unrealistic for a production crew.
But for this piece, we really put that pride to the test!
The cast was composed of the business world’s most innovative minds — some of whom simply didn’t have the time to care about us and our agenda, because they were busy running fast-growing, multi-million dollar companies.
For the director, Rob, this was more of a low-budget project, but one that was close to him personally. We’d worked under his direction on the Callaway series (which we now hold very dear to our hearts), so we responded to his request for help on this project with an affirmative “sounds like a blast — let’s do this!”
Here’s everyone we got to spend (very limited) time with:
- Jack Dorsey – Co-Founder and CEO of Square, Founder and Executive Chairman at Twitter.
- Ron Conway – Special Advisor to SV Angel and major startup investor for Google, Facebook, Twitter, Square— basically this guy is behind everything you love about the internet.
- Heather Hiles – Founder and CEO of Pathbrite, a startup career portfolio platform.
- Lynn Jurich – Co-CEO of Sunrun, an innovative solar power organization focused on affordability.
- Laura Weidman Powers – Founding Executive Director of Code 2040, a nonprofit organization that provides opportunities for underrepresented minority computer engineers.
- Craig Dalton – Cofounder and President of DODOcase.
- Art Gensler – Founder and CEO of Gensler.
- Dr. Regis B. Kelly – Director of ¼ of the California Institutes for Science Innovation.
- David Lee – Founder and Managing Partner of SV Angel, an angel investment fund.
- Edwin M. Lee – Mayor of San Francisco.
- Kevin Yeaman – President and CEO of Dolby.
With this kind of all-star lineup, it would only make sense to break out the finest quality equipment we could find, right?
For this job, we specifically chose to bring our Canon 5D Mark III DSLRs instead of the Red Epic, because we anticipated set-up time and overall speed being major factors in the success of this shoot.
These people weren’t going to have all day. We had to be flexible — and match the unpredictable nature of their schedules and availability.
And boy did that decision pay off.