ASK A QUESTION

We want to know what you want to know. Gear, thinking, appetite, anything. Ask us a question and we'll answer.

what do with a $20k startup investment + question of the week

Posted in EDUCATION, QUESTION OF THE WEEK by on Nov 28.

Quick bio… I do video game trailers for a company called perfect world entertainment. I love the company but I really want to do something that impacts people in a different way. I want to make videos for people who will look at that moment, that story and cry with tears of joy for the rest of their lives. There’s nothing like that I this industry and I’ve decided that I need to make a change. 

So I come at you with a question, if I took $20,000 and decided to spend it on video gear what would you recommend for me? I don’t need a computer. That I have taken care of. I’ll need audio gear. I’d like to do still photography as well. 

———————————————————————————————————————————————————

how you impact people, in the fullest way, comes through in the connection you have with their message, and a thorough understanding of both what you say and how to achieve it with your tools. without all of these, no amount of tools will make that impact you are looking for. so with that, i would suggest the biggest thing to invest in is yourself, look at conferences such as IN[FOCUS], check out workshops by those you connect with, and just constantly explore your own film making decisions and push yourself to understand them better.

if i had to enter a shoot, say a wedding, and had $20k to provide all the gear i needed (aside form post) it would go something like this. first off, i would break the list into the different facets of production to make sure we aren’t over-investing in one particular area. the main areas i would look at are; cameras/lenses, audio, camera accessories, camera support, and lighting.

the evo winning shorts

Posted in BEHIND THE SCENES, EDUCATION, NEWS by on Nov 27.

we absolutely work best as a team and we could’t have got to where we are now without each other, and that extends well beyond the SM family. the constant support we receive from our sponsors has helped push our films as well as our educational endeavours. for EVO we had a great group of sponsors that supported the workshop by providing gear and/or prizes. this comes together to make a more challenging experience for attendees and has everybody leaving with that much more hands on experience.

[B.T.S] RED EPIC

Posted in BEHIND THE SCENES, EDUCATION by on Oct 31.

we’re wrapping up the shedd aquarium project filmed almost entirely with the EPIC and are excited to share not only some RED footage but also our thoughts on the tools, process and challenges that came with it. ever since we got the camera a little while ago we’ve received a ton of questions and requests to see some behind the scenes so here it is.

paul shot behind the scenes on the canon 1d mkiv, RED footage shown in this clip was mostly shot at 4k and reviewed in redcine-x before going to post in premiere.

a RED EPIC wedding // janet + josh + the south of France

Posted in COMMERCIAL, EDUCATION, NEWS by on Oct 25.

janet + josh travel the world together. of all the places they have been, where they chose to have their wedding was definitely one of the most awe inspiring. a village in the south of france, probably no more than 50 people living there, surrounded by friends, family, wine, nature, and good food.

the location was in itself a character in their film. it is what inspired the aspect ratio we shot in as well as our choice to use the RED EPIC. the finished piece is mostly EPIC footage but there is a good portion that is also DSLR. we shot with zeiss CP.2 35/50/85mm lenses as well as the RED 17-50 T2.9. most EPIC footage was off a monopod, with some shots on the slider or tripod.

it was definitely a challenge to try to tell janet + josh’s story with the same intimacy as a DSLR but with a camera that is much heavier and often slower. what i can report from that experience is that it is definitely possible, and in many ways the EPIC allowed for shots that weren’t possible otherwise (at least not at the same quality). but it definitely does slow you down and would be tough to adopt for every shoot.

as for the post workflow, all of the EPIC footage was looked at in redcine-x pro. 5k masters were made with a light color pass from all of the selects. from there that was combined with the DSLR footage and put together in a 5K timeline in premiere. all DSLR footage was stretched in post to match the aspect ratio and resolution. for color, the sequence was sent out to davinci resolve and then back into premiere for finishing. the workflow was very possible but it did add more steps and slowed us down.

soundtrack licensed through withetiquette.com from the lovely amy seeley, the track is ‘didn’t i’

P.

the ECW short film finalists // vote for your fav

Posted in EDUCATION by on Oct 25.

in both chicago and boston we had groups write, produce, direct, and shoot their own shorts for the second half of the last day. either joe, kevin, or myself worked on their team to help them apply everything we had discussed previously. in both cities the theme was the same – time. each film had to be 30-60 seconds and groups had roughly four hours to start and finish the shorts. all groups were also assigned the same song from with etiquette to remove another variable that could slow them down and get everybody right into production. while each member of their group was able to do their own cut of the film, the team leader (myself, joe, or kevin) chose the strongest film from each group and that is what we are putting forward here.

thanks to all of our wonderful sponsors for their generous support in so many ways, including gear, prizes, and space to host the workshop. zacuto offered one of their shooting spaces from their downtown headquarters. located in the always busy downtown chicago, it was an awesome environment to teach and offered a ton of nearby options for the shorts. lens pro to go offered us use their very spacious warehouse to host the boston ECW as well as supplying gear to support attendees in both cities. cinevate and kessler were also a big part of making ECW happen and their donation of prizes is what is up for grab for the top vote getters of the shorts below.

as these shorts were created at the workshop, we wanted to make sure we took a moment to share the concepts of each piece as well as some feedback. if your interested in hearing more about our thoughts on each piece, please see below. if you want to head straight to the films, just scroll down to the bottom of the post.

THE FEEDBACK // CHICAGO

1. Patrick // Our conflict was to have a wife who was ill and trying to hurt herself and to have the husband trying to reach her to help. Our team used flashbacks of the couple together to lengthen the journey portion of the film and to also establish the relationship between the two. The resolution was intended to be a twist and to show a mismatch in time. Our team did very well at planning their shoot, locations, and attaching the film with a good balanced game plan. We finished early, got lots of coverage, and they were pretty happy with what they accomplished. They used the good organization and scheduling to give themselves time to get really strong shots in some of the scenes, such as the bath tub or window. The biggest struggle was trying to establish the conflict early, without sync sound, and to also have the ending make sense to the viewer. Of the two story lines, the one with the guy and the one with the girl, the one with the guy was definitely more run and gun and less storyboarded and because of that some of the sequences suffered in terms of the basics like composition, light, and focus.

2. Joe // The premise of our edit was a couple that has been fighting for years and slowly this has all built up to a separation. The conflict was show through flashbacks in time while in the present she is reading an apology letter to take him back. The resolution was to be decided by the viewer, what was the knock on the door, was it him? Would she take him back? My team did a great job of preplanning, as we only had the model for an hour to shoot we took the time to plan out as many shots as we could. They also made great use of transitions during the flashbacks to create a seamless look. But it was a bit hard for my team to keep on the same page as a few wanted to start shooting other things instead of sticking to the storyboards and following the directors lead.

3. Kevin // Our group’s concept began with an opening image of a girl running through the streets in desperation. A background story began to evolve that included a fight with her boyfriend, a suicide note, and her eventual suicide; setting the tone for a suspense/thriller. It was suggested that a cross-cutting motif be established between the fight, her writing the letter, and her suicide by overdose (all past events), cross-cut with the boyfriend feeling guilty, buying flowers in an attempt to apologize, and eventually finding his girlfriend dead in their bathroom (present timeline). The complexity level was amplified by the decision to open on the girl – already dead, this was her spiritual self; her wet hand was meant to serve as a visual symbol that gets tied in by the film’s final shot of her dead with her hand in the bathtub – so her ‘spirit’ is dropped in front of the flower shop (hand already wet) where she suddenly sees her boyfriend buying flowers, apologetic. Then, the running is her attempt to try to “stop herself” from killing herself but as we come to see this already happened; she is already dead. Clearly articulating these points to the audience through our groups’ very complex shot list and in a 60 second run time was a huge challenge. The actress did a fantastic job, as her performance was vital to getting much of this across. The creative license taken in the various edits was fun to see. Cross-cutting is a difficult convention to pull off well, with interpretation being a huge factor among the material we shot, and the specific shot order playing a vital role in communicating each beat of the story to the audience.

THE FEEDBACK // BOSTON

4. Patrick // Our group struggled with finding an idea an idea that they really connected with and so they decided to run with that as their conflict and make a story out of it. The idea was to show our team working through several different genres that could be the basis of our film. We would see each in action and ultimately failing all the while the time ticks down to the deadline. In the end, the resolution was not that they found a great idea and something worked but instead that the process itself was the conflict and the resolution was this film. Our group did a great job at storyboarding the concept and working with locations that were close by – all of which meant they had a ton of time for production. They worked very well as a team with everybody pitching in acting, shooting, and lighting (they even pulled me in for a scene). They struggled with really making their concept come through in the edit. While all of the scenes worked and they got all of the coverage they needed, it was the flow of the edit that they had a tough time finding and we could have potentially used a more built out ending to really make sense of what happened. Ideally this would have been caught early on in the day as somebody reviewed the storyboards but once production started everybody tended to lose sight of the bigger picture, which is always something that needs to be in the back of your mind.

5. Joe // In this film we wanted you to think that the couple in the opening sequence is together, when in reality they just ended up at the same place and were laughing at something that happened at the train station. We used flashbacks from earlier in the day to show how time effects each of them differently, one is slow and relaxed while  the was frantic and rushing. You feel like you are watching the journey they took to meet each other, you are waiting to see the meeting point but it never happens because they are not together. The resolution in the end is that it was just random chance the ended on the bench together and she is waiting for her boyfriend to get off the train. My team did a good job of preplanning and storying boarding a few shots. But when it came time to shoot things got hectic and the two teams were divided to shoot the different characters. There are some issues with continuity and compositions in the edits and I don’t think the story full comes across. I think it needed a few more key shots that would have really gotten the story across.

6. Kevin // The concept did not become readily obvious, nor did it begin with any particular opening image. The group was not feeling confident about the song and wanted to find a clever way to mask it in source rather than score. It was suggested that a man goes to the grocery store and forgets one item. In a hurry, he returns to the store but locks himself out of his running car with the radio on and the track playing inside the car. Images began to take shape of the man’s desperation, slapstick elements of him trying to unlock the door, so the group made the eventual choice to go with dark comedy as the genre. This led to a more straightforward, linear story with clear turning points that seemed to come together very well in the edit. The actor performed well and through the clear direction of our director, he makes the comedy play among the darker moments of his desperation. Sound design was also going to be very vital for the groups’ edits here as well, to sell the text messages, the car running all along, and the eventual dead battery at the end. The crew decided to shoot chronologically in the story, which is often more difficult to do in a production, repeating set ups, etc, but it proved easy with this single location set up.

THE FILMS // CHICAGO

1. marty (patrick’s group)

2. stephen (joe’s group)

3. danielle (kevin’s group)

THE FILMS // BOSTON

4. michael (patrick’ group)

5. dorian (joe’s group)

6. jim (kevin’s group)

 

[polldaddy poll=5608723]

 

 

 

lensprotogo // the other side of things

Posted in COMMERCIAL, NEWS by on Oct 24.

some of you might remember the LPTG promo film we shared a while back. while we were in concord we struggled a bit with how we were going to share their story and not make it all about the gear — because it wasn’t about that, for them it’s about the people. we’ve spoken to them many times over the phone but after hanging out with them at their home base there was no doubt these guys are much more than just the gear.

so here we are with a ton of gear footage that doesn’t really fit into that story. we still wanted to show their process and what happens behind the scenes so i put together this short piece to show what it’s like to spend a day with the lensprotogo crew.

the idea behind it was to have something that not only shows their process but have it be very quick and dynamic, much like any given day at the studio. with a warehouse type setting and a constant flow of moving gear we went with a more rugged tone to really bring out the feel of space.

lil’j

lecture at the toronto camera club

Posted in EDUCATION by on Oct 17.

after having traveled quite a bit for workshops + conferences, i’m really happy to be doing an educational event only 25 minutes from home (by car that is).

it’ll be a short “lecture”, as they’re calling it, about 2 hours long. it’ll be held at the Toronto Camera Club this thursday the 20th from at 8:00 pm.

here’s a quick description of the lecture:

FRIENDS FOR LIFE:
this seminar discusses the personal and professional rewards that come from fostering genuine relationships with our clients. by making an emotional bond, we don’t simply create a comfortable environment for pleasing expressions. we become bombarded with artistic inspiration by the limitless uniqueness of each person. during this lecture we will discuss how to achieve such closeness in a short period of time, and the powerful impact it can have in a wide variety of facets.

-amina

the ‘what inspires your cinema’ winners

Posted in EDUCATION by on Oct 2.

congratulations to At First Sight, Heart Stone Films, and SidebySide as the grand winners of the short film contest.

second place went to Lighthouse studios and Grant Peelle.

the event cinema workshops start tomorrow in chicago and thursday/friday in boston. it’s going to be a great time with kevin and joe, to meet all of those attending, and to see our friends at zacuto and lens pro to go.

P.