Well it’s that time again, folks!

Time for Stillmotion to spin off yet another startup. What can we say? We’ve got ideas!

First it was With Etiquette which eventually turned into Marmoset. Then it was Story & Heart. Most recently, Muse.

And now… drumroll please…

Well, it wouldn’t be a good story without any conflict, now would it?


So the challenge we’ve been encountering is that most people see Stillmotion as a production company.

Why is that a problem exactly?

Well, it’s because for the last few years, we’ve been doing a whole lot more than creating films for our clients. But nobody knew that because for almost 14 years now, Stillmotion has been known for its filmmaking and that’s about it.

But what about the storytelling theory, consulting, strategy, and all the other kinds of narrative and persuasion work that we’d been doing?

After all, filmmaking is only one way to execute on a storytelling strategy.


Turns out, your own story is often the hardest one to tell.

But we figured it out and now I’m proud to introduce to you Sway Storytelling, a consulting company dedicated to using the psychology of storytelling to help people persuade, inspire, and create impact.

How does this affect you?


Well, if you’ve enjoyed the storytelling posts on this blog, then you’ll get a lot of value from the new Sway Blog, where we’ll be talking about:

  • Understanding your audience
  • Brand storytelling
  • The architecture of trust
  • How to leverage cognitive bias
  • Sparking behavior change
  • The power of narrative persuasion
  • Understanding the biology of attention
  • And a whole lot more.

Check out our most recent post on the Sway Storytelling Blog about how people make decisions and how to tap into their subconscious minds!

And don’t worry, the Stillmotion Blog isn’t going anywhere—there will still be new content showing up here related to filmmaking and storytelling!

Thank you for all your support over the years, and I hope you enjoy the new resources!

With gratitude,

About Amina Moreau

Knowing the impact a well told story can make, Amina's passion for psychology, storytelling, and helping others comes to fruition right here. Driven by a relentless pursuit of meaning and impact, she is steadfastly committed to making every project truly purposeful. Follow Amina on Twitter

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